This week I'm presenting on "Mastering the Media: From Television to Twitter" at Inyathelo's Spring School -- Advancement training for Higher Education professionals.

http://springschool.inyathelo.org.za

Over the next few weeks I will share some of the practical advice from the workshop on this site.

My detailed review of Mac OS Lion is published on the fabulous http://www.GirlGuides.co.za! Find out whether it is worth the upgrade, and some new features.

• Click here to read it

There are so many social networks out there. How do you know where to begin how much time you should be devoting to them? I've seen so many NGOs ask their "techie" to sign them up for all the social networks they can find. They have accounts on social networks I've never even heard of! Of course, they haven't used any of them, just not knowing where to start.

Did you know that using social media as part of your fundraising campaign has been proven to increase fundraising results by an average of 40%? Take a look at this infographic from Blackbaud, showing some stats from the US. An interesting and key finding on what made people give: 50% responded "because a friend asked me".

Smashing Magazine is a useful resource for web developers. The points raised in their article on best practices for non profit websites, though a few years old, are still valid and important.

When hiring a web developer, non profits often look at price only, seeing their website as a "nice to have" add-on to their organisation, and not as a key part of their communication, branding and fundraising strategies. Hiring web developers who are not experienced in the non profit sector means that it is unlikely your website will be seen in this light. Here are some of the key factors that make non profit website a successful one.