There are so many social networks out there. How do you know where to begin how much time you should be devoting to them? I've seen so many NGOs ask their "techie" to sign them up for all the social networks they can find. They have accounts on social networks I've never even heard of! Of course, they haven't used any of them, just not knowing where to start.

Did you know that using social media as part of your fundraising campaign has been proven to increase fundraising results by an average of 40%?