You’ve probably heard your organization’s IT nerd mutter something in a meeting about SEO strategy. You may have nodded knowingly, not wanting to give away that you had no idea and even less interest in what he was talking about. You can't help but wonder if it’s just another impressive sounding acronym computer people hide behind when they can’t make stuff work.

Smashing Magazine is a useful resource for web developers. The points raised in their article on best practices for non profit websites, though a few years old, are still valid and important.